Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Kingston upon Hull

Kingston upon Hull is referred as a port city in the East Yorkshire, England with a population of around 260,200 according to mid-2016 est. It is commonly known as Hull, lies upon the northern bank where river Hull meets the Humber estuary. It is the unitary authority in the east Yorkshire located 154 miles north of London and 25 miles inland from the North Sea. The early settlement of the town can be found back to the 12th century. The port of the town was first used by the monks of the Meaux Abbey for exporting the wool. They selected their ideal place for building the quay at the concurrence of the rivers Hull and Humber. Since there is no clear evidence regarding the exact year of the foundation of the town, but it was first referred in 1193. During the 12th century, the town remained as a market town, trading hub and industrial metropolis.

The town is also known for having municipally owned telephone system since 1902. The Member of Parliament of the town contributed towards the abolition of the slave trade in the country. The town also served the theatre of battle in English civil wars took place between the Royalists and Parliamentarians. The town was severally affected by the Second World War and experienced the phase of post-industrial decline, brought socio-economic problems, unemployment and social deprivation. The town has undergone new housing, commercial and administration projects post the Great recession period in the early 21st century.

History

The early history of the town traced its roots back to the Neolithic period. The access to the flourishing hinterland and navigable rivers attracted the people of the surrounding areas for settlement. The name of the town is suggested to be originated from dwelling place or Vik meaning inlet. The River Hull was the ideal channel for exporting the wool from Meaux Abbey. The royal charter was granted to the town in 1293 by King Edward I and renamed the settlement as Kingston upon Hull. The port was developed into the leading port of the England and also served as a base during the First War of Scottish Independence. The wealth of the city grew with the import of timber and wine along with the export of wool and woollen cloth.

During the middle ages, the trading links of the town were extended all over the world and became the centre of the coastal trading network and booming inland. The town flourished during the 16th and early 17th century and major developmental projects came into existence. The town became strategically important due to the presence of large arms and ammunition firms in the English Civil War. Whaling (Hunting of whales) played a significant role in the growth of the economy until the mid-19th century. The city status was granted to the town in 1897. With the decline of the hunting industry, the focus shifted to the deep sea trawling till the Cod Wars between the United Kingdom and Iceland.

Economy

The economy of the town was based on the seafaring and trading. Earlier, trade was initiated in the merchant’s houses such as Blaydes House and centred on the Hull River, later on, shifted to the Humber docks. In 1970, the fishing industry faced the recession, and the city remained only the busiest port managing 13 million tons of cargo per year. The city is home to the several chemical and healthcare industries including Smith and Nephew and Reckitt Benckiser. After the recession in fishing and heavy industries, the wealth of the town is primarily based on travel and tourism, education, entertainment and retail sector.

Landmarks

The famous places to visit in the city are Streetlife Museum of Transport, The Humber Bridge, Hull Marina, East Park, Ferens Art Gallery, Wilberforce House Museum, Hull Maritime Museum, Hull and East Riding Museum, Hull History Centre and much more exciting places.

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